Előadók

Alex S. Rabb – dubbed by Sándor Rabb – is the CEO and producer of Digic Pictures 3D animation studios. He began his career as a programming mathematician after graduating from ELTE. Before settling in the USA in 1996, he gained success with various enterprises in Hungary. As a special effect (SFX) expert he was involved in such hollywood superproductions like the Oscar-winning Titanic, where he worked with water effect simulations. He also took part in Final Fantasy, the world’s first realistic character based animated feature-length film. He worked int he USA for nearly 10 years, and after coming home, he founded Digic Pictures with Andy Vajna.

Telecom sales trainee between 2005-2006 at Hewlett Packard, works at Microsoft since 2006, first as an account manager at the Entertainment & Devices division, marketing manager thereafter. Attila Vigh is the leader of Microsoft Interactive Entertainment Business branch since 2010.

Béla Szabó started at Young & Rubicam after earning his economist degree, then he signed with Adviola agency, and later, Leo Burnett where he worked as an account and strategic director. He became marketing communication leader at Vodafone, by changing the agency to the client side.

Diána Török is editor in chief at Mediapiac.com since 2011. She worked as an editor, later project leader for 10 years at Mediainfo.hu. She was editor in chief at Marketinginfo.hu from 2005, at News4Business.hu from 2008 and at @M interactive magazine from 2009. Diána acquired her marketing economist degree at Corvinus University, Budapest, in 2003. Also, she attended the french course at ELTE BTK.

Emese Balatoni is account director at Adverticum Inc. She gained her first experiences with adservers at Red Stars agency (later Arcus Interactive Group) in 2006, and later she coped with other areas of online marketing (like Google Adwords and Facebook campaigns). She works with the Adverticum team since 2009, controls the support team, and as an internal costumer she represents client claims during the constant development of AdServer NG. She is a close and personal link to Adverticum partners. Emese is passionate for foreign languages, speaks both English, German and Russian, ecofriendly thinking and healthy living are important for her.

Ernő Rubik graduated in 1967 from Budapest Technical University as an architect, then continued learning sculpture and interior design until 1971 at the College of Applied Arts. He worked as an architect-designer until 1975 and returned to teach at the College of Applied Arts, where he became an instructor, later an adjunct, and finally a docent. At the beginning of the eighties, he was editor in chief for „…And games” magazine. Afterwards in 1983, he founded his own firm, Rubik Studio, where he designed furniture and games. Since 1987 he has been a titular university professor, and since 1990 the chairman, later honorary chairman of the Hungarian Engineer Academy. Here, he founded International Rubik Foundation to support outstandingly talented young technics and applied artists. Actually, while directing Rubik Studio, he’s preoccupied by developing game softwares and architectural topics. Source: Wikipedia.

Gabe Zichermann (born in 1974, Canada) is a contractor and author, highly renowned lecturer, and the pioneer of gamification. He is the chairman of Gamification Summit and Workshops, the co-author of the book „Game-Based Marketing” where he introduces compelling cases for the use of games and game mechanics in everyday life, the web and business. Gabe is a chair member of StartOut.org and the leader of Founder Institute’s New York department.

After earning his engineer-manager diploma, he was instantly commited to automobile industry at Eurotax Ltd. He always felt a deep liking to Italian cars, and contracted with Fiat Hungary 8 years ago. He tried several postions from Lancia to Fiat, and as a marketing manager is now responsible for training, products, and communication at the brand.

Gábor is the media research sector leader at TNS Hoffmann market research firm. He began his career at TNS Hungary 10 years ago as an economist, and since then he has been occupied with telecommunication and IT research. Gábor got involved in media research in the past few years, new, digital content and display formats are his specialities.

Gergely Benda is the CEO of Universal Music Hungary at present, he’s a 36 year old music industry expert. Beforehand he was the art and marketing director of EMI’s Hungarian subsidiary. He dealt with music in many ways: as a manager, songwriter, and studio worker as well. Besides his ELTE PPK degree, he studied music by the end of the ’90s int he state of New York (composing, jazz-history, music theory). In 2007 he left the industry, as it turned out: temporarily. His return was induced by the utterly new approach of Universal and the faith, that he believed in the business models he developed.

Gergely Böszörményi Nagy is a 27 year old campaign expert. His speciality is political, public service communication and CSR. He studied international relations in Székesfehérvár, Budapest and Krakow. He’s a founding member of Nézőpont Institute, where he leads political marketing, public affairs and CSR counseling areas. He was a political campaign advisor in the USA in 2009, and later in Hungary in 2010. He’s been responsible for campaign- and media planning and marketing communication at the Ministry of Administration and Justice, department of communication since 2010.

Gergely leads the smartphone development team of HelloAndroid.com (Atrect Ltd.). He’s a system developing engineer, teacher. He gained experience at German multinational enterprises, developed intelligent systems at Siemens, and AUDI, where he was involved in ABAP development and SAP teaching. He’s one of the founders of the development team at SAP Labs Hungary, he also worked here as head of development. Gergely is a practicing father (2 daughters with iPods), amateur tennis player, fisherman and Sci-fi enthusiast.

Multiple Bonbon Award winning, Karinthy ringed humorist (lawyer by degree). Editor in chief of Comedy central and Dumaszínház. He’s one of the founders of the Hungarian stand-up movement, the announcer of Radiocabarat, regular publicist of many magazines, and an amateur screenwriter. Author of some books. To mention the latest, here’s „The 99 least known miracles on Earth”. It’s hard to take a handsome picture of him.

Gergely Nagy is the magazine director of Sanoma, he is in charge of Startlap, Startlap Games, Citromail, Hír24, FN.hu, printed and online automotive products, and business development of the gaming area at the publishing house. He started his carreer at Sanoma as editor in chief of Vezess.hu, after working as a journalist and a programmer.

Gergely Soós arrived in the world of online advertising with an economist degree and 3 years of financial experience after a short South American detour in 2000. In 2002 he founded Neo Interactive digital advertising agency with his business partner, where he has been CEO ever since. 2002: he was asked to start the OgilvyInteractive division in Budapest and for 1 year dating to 2005, he served as a co-founder at Laboratory agency. He’s the mind behind such projects like Mediapedia.hu, Digital Media Factbook, Internetgalaxis.com, or Reklámporta.hu, owing to the professional goals of neo. He also takes part in the organization of successful conferences like DigitalFestival, DotCommerceDay, and now, Enter!Digital as a founder.

Communication expert. His normal childhood was changed at the age of 9 by a seemingly brief relationship with a Commodore 64 computer. His childhood passion was followed by teenage flares (Amiga, AT, XT, PC, etc.) and besides he graduated at ELTE, taking english-media-psychology courses. He was also a student of TCU Dallas-FortWorth. Imre has settled now and promised eternal honesty to an apple-shaped brand and broadband internet. As a creative and communication director he was intensively engaged by communicating messages through advertising, but now, as a freelancing counselor he only wishes to help products and services that are somehow willing to save the world.

József Nagy is a qualified teacher-cultural organizer and economist. From 2000 he’s a news editor and news executive at a commercial radio channel in Győr. Later, he becomes the head of Radió1 Network’s rural subsidiaries in Győr and Tatabánya. Co-founder of InfoCities network and online editor in chief to rebuild news portals of Lapcom group. He’s the Honfoglaló project leader in Hungary and Serbia at present, and marketing manager of Central European Media & Publishing.

Károly Németh graduated as a commercial economist, specializing in margeting communication. He began his career as a trainee at SPAR Hungary, he was involved in leading system introductory projects for 2 years. Later he got closer to marketing, as being responsible for the online division. In 2010, he successfully launched SPAR’s social media presence, and works to reach the online awareness the company deserves.

Katalin Hegyi is the marketing manager of Chello Central Europe, and joined the team in November, 2009. Before choosing the media sector, she worked in tourism, as a marketing manager at Hungarian Tourism Inc., and gained agency experience at Laboratory Ideas. She specializes in marketing communication and has an economist degree. With 8 years of marketing experience , she works with off-air displays of 11 Chello Central Europe TV channels, she plans and coordinates integrated campaigns while overseeing social media activity of the channels.

He started singing 4-5 years ago, and tried many different styles. His music „career” started with a metal band, as it was followed by a rock band. Furthermore, ha played in a funky band for a brief time, and he’s involved in a punk-rock band actually. Kristóf likes challenges, so he works with pleasure in any genres. Jazz (swing to be exact) is his great favorite aside rock and metal.

Krisztián Szávuly began his career at the marketing area and gradually specialized in online communication and electronic media. At T-Online he dealt with e-commerce, to be precise he developed and managed products like Freemail, Videa and G-Portal. As an executive manager of online magazines he controlled Startlap, Citromail, Hírstart, StoryOnline and Cosmopolitan.hu, and was in charge of international relations with Google, Microsoft and Bigpoint. He also conceptualised and developed new products. Since 2011 he’s the leader of Thinkdigital Hungary, which also represents Facebook. Krisztián is the chairman of Gaming Hungary association.

Mario Herger is a Senior Innovation Strategist at SAP Labs in Palo Alto,California and global head of the Gamification Initiative at SAP. He hasworked in the past on a series of new SAP products and drives severalcommunities around innovative topics at SAP. He has a Ph.D. in Chemical Engineering from the Vienna University ofTechnology and an undergraduate degree in International BusinessManagement. He recently played through all levels of the iPad game AirAttack and currently works with his four year old son on reaching the final level of Angry Birds.

With our imaginary neoscope we can take a look at foreign campaigns, to examine the most intriguing and typical examples of international creativity thoroughly.

Péter Novák earned his degree from Budapest University of Economy and worked at Matáv from 1996 in sales and marketing communication, mostly online. From 1999 he led the media sales area at Matávnet. He joined Kirowski in 2000, where he has been CEO since 2006. Péter takes part in the work of the Hungarian Advertising Association, he is founder and leader of the internet department, and was elected vice-chairman in 2006. He is the chairman of the Interactive Advertising Bureau Hungary (IAB), that was founded in November, 2008. He goes back to his career roots in March, 2010, and becomes general deputy CEO az Origo.

As the senior counselor and trainer of Actionlab Ltd. Péter Vitézy trains in the areas of decision making, emotion interpretation, and interpersonal effectiveness. He also provides organizational and coaching services by his own and actual international methods. Formerly, he was the executive manager of the Pharmacy sector at Teva Hungary Zrt and was the marketing manager of DHL Express Hungary. He started his career at Matáv as Axelero product and sales manager, but also worked at the Hungarian Post, where he filled the leading position of the international product management and sales branch.

After earning an economist degree, years of counseling, and taking a brief journey in the FMCG sector, Tamás Kovács settled in advertising. He arrived to Telekom Hungary from Ogilvy & Mather Budapest in 2008, where he works with integrated campaigns as a senior marketing communication manager. He also deals with user generated content, branded content and social media campaigns.

Tim is executive editor, blogger, and content strategist for SAP Global Communications. Prior to joining SAP, Tim was the communications manager for JDA Software. He also served as editor-in-chief of Consumer Goods Technology and was a writer and editor for numerous consumer and trade publications including Variety, MultiChannel News, DM News, Wall Street & Technology, IGN.com, and MAXIM. Follow Tim on Twitter at @TClark01.